How to Create Appealing and Compliant CBD Labels

CBD oil labels

The CBD industry has exploded over the last decade. On a saturated market, cannabis-derived products now crowd the shelves. And the online shops. From oils, tinctures, dietary supplements, to foods and cosmetics – it’s a real craze.

Whether you’re already in the business, or you’re getting started now – proper CBD labeling is essential.

I’m not talking only about a well-designed product that catches the eye. CBD foods, drugs, and cosmetics must follow the Food and Drug Administration (FDA) regulations.

In this post, I summed up a few important things that will help you create outstanding and compliant CBD labels.

You’ll learn about:

Let’s dive right in.

1. FDA's Requirements for CBD Labels

You might be wondering why I start this article talking about FDA and regulations. And you’ll see that I’ll keep mentioning it for a while below.

Well because products containing CBD and THC are marketed as dietary supplements and/or conventional foods.

So we focus on what comes first – compliance.

Let me clarify.

CBD is legal but not yet federally regulated. FDA’s still running investigations on CBD. To date, it only approved one pharmaceutical product on the market. A pure form of CBD oil that treats severe epilepsy called Epidiolex.

What does that mean for your business?

It means that without clear regulations, the marketing and sales of CBD products are hazy. As a result, states have adopted their own approaches and regulations instead.

Some made it legal. Some only partly. And some completely banned the production and sale of such products.

Unfortunately, this situation has also led to inconsistent and misleading CBD labeling. All at the expense of consumers. Shady companies led deceptive marketing. So false claims about products’ benefits ended in lawsuits.

And that’s something you most definitely want to avoid.

That being said…

No matter what kind of products or where you’re selling them, you need to stay up to date and in line with the FDA’s guidelines for CBD supplements and foods. 

You’ve put effort, time, and money into your business. Nothing’s worth the risk of damaging your brand’s reputation. Plus, compliant CBD labels save you from reprinting thousands of them. Not to mention the extra cost. So starting with the right foot is a warranty for success.

Now, let’s have a look at the FDA’s five most important pieces of information that must appear on your CBD labels.

You should make sure that all the following information is clearly visible.

I. FRONT DISPLAY PANEL

Product identity

This part describes what your CBD product is or does. For example, “CBD oil” or “hemp extract softgels”. It can also specify the benefit, like “pain relief” or “sleeping aid”.

Net quantity of content

This is the amount of product without the packaging or container. It also states the amount of active CBD per serving. For solids, it’s measured by weight. For liquids, it’s measured by volume. This info usually goes at the bottom on the front panel.

II. INFORMATION LABEL PANELS

Nutrition information

If your product is a food or beverage, you’ll state the Nutrition Facts. If the product is a supplement, you’ll have Supplement Facts.

List of ingredients

You should list all ingredients and excipients in order of weight.

Name and address of manufacturer, packer or distributor

Show your name, address, and phone number. They must appear both on the packaging and on the label. This is a sign of transparency. Buyers might want extra information about your product. And they should be able to contact you and find out more anytime.

These are the FDA’s basic requirements that you should display on your labels. They are mandatory and give the basic details about you and your product.

Nobody wants to mess around with laws and regulations. And I think that’s something we can both agree on. So I wanted to make sure we have this clear first.

But we’re not done with the info part yet. There’s more.

Another important thing to keep in mind – always let customers know that you’re reliable and trustworthy.

If you’re wondering how you can do that:

By adding some more essential details on your CBD labels.

I’ll explain below…

2. Be Transparent With Your CBD Label

If you want to prove that you’re reliable and trustworthy, make your CBD labels as accurate as possible. And more importantly, be transparent and honest. This is the quickest way to earn customers’ trust AND loyalty.

As you know, people buy and use CBD products as a treatment for various disorders. From epilepsy to ADHD, insomnia, and other sicknesses. And this only is a valid reason to show customers they can rely on you.

How exactly do you do that?

By making sure that your products are exactly what you tell them they are on the label. And give them all the details to check anytime.

Here’s what you should add:

Your brand and logo should appear on the front panel. Make it look clear and professional. People like to know who they are buying from. Besides, loyal customers can easily recognize your products.

CBD quality degrades over time so people want to know how old the product is or when it expires. It also may be one of the things they check first. Tinctures and edibles must be consumed within months, for instance. But the longest shelf life of a CBD product does not go over two years.

This informs customers about when or where the product was made. Also, in case of a recall, it can track down an entire batch or lot to withdraw it from the market.

Distinguish yourself from non-licensed makers. Make it easy for them to find you and trust your products. People have become aware of misleading marketing. So they check what they buy.

If you want to go even further for credibility and transparency, invest in third-party lab testing. This reassures customers that the information on the product label is accurate. Even better, it makes your products reputable.

It’s optional but still remains the best way to guarantee product quality. Customers can get all the information they want in one action. They scan the QR code with their smartphones and have instant access to all the details of your product.

Except raw CBD oil or CBD isolate, most CBD products have extra ingredients. Put it there if your product contains carrier oils, spirits, colors, or flavors. Also, mention potential allergens.

Include here standard warnings for children and pregnant women. Also, people who take other medications may fail a drug test if consuming hemp products. It’s best if you mention it.

One good recommendation is to avoid using “hemp oil” or “hemp extract” on your CBD labels. Customers know that such vague terms are usually used on products that contain zero CBD.

3. Quick Checklist for Your CBD Oil Labels

Before getting to the more catchy design part, I want to add one more thing about labels. If you’re a CBD oil producer, this might concern you.

CBD oil is the most common product being sold in this industry. As I said, it’s the only cannabinoid-derived product approved for medical treatment. So, it’s essential to sell a truthful product and provide accurate information on the label.

CBD oil labels must contain the following data:

Product size

Visible on the front panel. CBD oil bottles usually come as 15 ml, 30 ml, and 100 ml recipients. This will further help determine other CBD indicators, such as concentration.

CBD dosage

Includes the milligrams (mg) of CBD in the entire bottle or package. Goes at the bottom of the front panel and indicates the amount per serving (e.g. per ‘x’ ml).

Spectrum

Full Spectrum

Contains most of the terpenes and cannabinoids, besides CBD, and no more than 0.3% THC

Broad Spectrum

Includes a wide range of naturally occurring compounds, but no detectable levels of THC

Isolate

The purest form of CBD – isolated from the other compounds of the cannabis plant. No THC

Carrier oils

Oils used to dilute the CBD extract. Most common carrier oils include coconut oil, MCT oil, or hemp seed oil.

Inactive ingredients

Carrier oil and other additives such as flavorings, colorings, and sweeteners.

Now, I know what you may be thinking. With so much information, your labels will look boring and dull.

But trust me, they will not. I guarantee you can make your CBD labels both attractive and compliant. And we’re here to make sure of that.

You’ll learn all about the process and the materials. Plus, you can check the options we offer to customize your CBD labels and make them sell with the speed of light.

Keep reading.

4. Tips To Design Your Catchy CBD Labels

There’s an increasing demand for CBD products and this translates into a high competition among businesses.

What does this mean to you as a manufacturer in the industry? It means that you put extra effort into making a strong first impression. And you want to make that impression last.

A product’s label is what the customer sees first. That’s where it all clicks. The impact will decide if it’s a “yay or nay”.

You can create that impact through layout, font, color and other design elements you want to use. Get as creative as you want, as long as you meet FDA’s recommendations in terms of design.

Even the simplest label can attract if you use the right elements and material.

We’re visual creatures. So usually, the first seconds determine what we interpret afterward. It’s pretty much the same as when we meet new people. The first few seconds are enough for us to decide if we like a person or not.

In this case, if you impress potential buyers with your custom CBD labels, they’re likely to subscribe. Let them know you and your brand’s story through looks. It’s a good way to earn their trust AND loyalty.

5. CBD Labels Inspiration

Did your design and marketing team already came up with stunning design? Or are you still looking for ideas?

If you need inspiration, take a peek at these great design projects for CBD products.

By YBS for Pacha Dispensary

Cornbread CBD oil

By YBS for Cornbread Hemp Co.

By YBS for Fourmile

Did you find something you’d like for your own CBD labels?

You can play with the information and elements to your advantage. For example, you can put the spotlight on the ingredients or benefits.

If you’re special about something or your product offers extra benefits, be sure to display it on the label – GMO free, vegan, sugar free, or made from recycled materials.

 

Booster and Strength – two powerful words, straight in your eyeball. They appear large and visible, and immediately attract attention to the benefits. Plus the active ingredients are listed on the front to make sure the customer knows just how awesome this product is.

There are so many ways to be creative and compliant at the same time. You don’t have to use a basic template as many companies do.  And the smart example above proves it well.

However…

Not everything gets down to the design. High-quality material for your CBD labels is just as important. Make sure it’s durable enough to withstand handling. And since many products contain oil, you may want to choose a waterproof oil-resistant label that does not peel off or fade with time and use.

At YourBoxSolution we have exactly what you need to make outstanding customized CBD labels.

Let me walk you through…

6. How to Print Your Perfect CBD Labels

Whether you’re making CBD oil for pain relief, marijuana-infused elixirs, or tasty CBD treats, we guarantee you will stand out with top-quality labels.

You can choose whatever you think it’s the best fit for your products. We offer high-quality materials and customization options like coatings and finishes. And our minimum order goes as low as 250 pieces per design version.

Sounds appealing?

Step 1. Choose Your Label Shapes

Our labels come in any shape and design you want.

Circular or Oval Labels

Circular label

Rectangular or Square Labels

Custom Shaped Labels

Custom shape label

All labels are made of biaxially oriented polypropylene (BOPP). This gives them extra strength and, at the same time, they are easy to print, coat, and laminate.

BOPP Labels

All BOPP labels are oil & water-resistant, tear-resistant, chemicals & UV resistant (the colors don’t fade in the sunlight), non-toxic, and safe for all industries.

They are also easy to apply and peel.

Step 2. Choose Your Label Type

White Labels

Printed on white film. Any color can be printed on top of the white background.

White labels

Clear Labels

Printed on transparent background film. Illusion of an “invisible label”.

Clear labels

Metallic Labels

Printed on a silver substrate. Makes all printed colors appear metallic.

Metallic labels

Our labels are usually delivered on rolls, but depending on the size of the label and quantity, we can also send them as sheets.

Plus, they are all finished with a gloss or matte laminate for FREE. So you get extra customization to add more value to your product.

Step 3. Add Label Coatings and Finishes

Gloss Laminated Labels (FREE)

Shiny finish and very reflective surface of the label.

Glossy coating labels

Matte Laminated Labels (FREE)

Subtle, non-glossy lamination. Particular sensation to touch.

Matte labels

Soft Touch Laminated Labels

Shine-free surface, smooth surface at touch and elegant looks. 

Step 4. Or Add Gold Foil On Your Labels

Do you want to go all the way and give your product an exquisite look? You can add Custom Foil Stamping as an extra option.

If you want your product to shine literally and pop off the shelf, gold foil will do the trick.

A thin sheet of metallic foil is thermally applied to the label substrate leaving a metallic surface in desired areas. But make sure that your finest details are no smaller than 1 point to achieve fine foil areas.

7. Ready to Order? Here’s the Process

Our production process is as simple and transparent as possible. You’re never kept in the dark and you can follow along as your labels are getting produced.

Let me explain how it works.

Step 1. Measure your product

This is the first step you have to take. You need to measure your product to find out the dimensions of the label. If you need any help on this step, we can guide you on how to measure your label size.

Step 2. Choose your label style

Once you know the dimensions of your label, you can choose the style (shape, material, coatings and finishes, as well as extras).

Step 3. Request a quote

Fill in the Quote Request Form for your labels. One of our experts will get back to you with pricing and a template that you will hand over to your designer. You’ll receive instructions on how to prepare the artwork so your labels come out perfectly.

Step 4. Proofing

Follow the art preparation instructions you’ve received and create your design using the template. When finished, hand us the ready-to-print art. We’ll proof it for free and send it back to you via email. Learn more about our free proofing process.

Step 5. Real-time overview

Once your order enters our system, you can log in to your administration panel. From there, you can oversee every step of our production process.

Step 6. Production and shipping

After you’ve approved your proof(s) and payment is made, you’re automatically notified via email when your order enters the production queue.

8. Get Your Custom CBD Labels

I hope you found this article useful, especially if you were looking for labeling ideas. You’ve seen now that your CBD labels can be both appealing and compliant. Leave the rest to us. We’re here to create your custom labeling to make your brand visible.

Are you ready to hit print? Get in touch today.