Cosmetic Packaging Ideas You Can Implement Now To Brand Your Product

Cosmetic packaging from YourBoxSolution

If you’ve already got your cosmetic packaging created and your product is rocking the market, congratulations! That’s amazing!

However.

Supposing your product is ready but you’ve hit a wall trying to figure out what’s the cosmetic packaging that would really help it rise….you’re in the right place!

This blog post will showcase some of the best cosmetic packaging ideas we’ve been lucky to transform into real boxes for our clients. You’ll see the stories behind every box and label and how they managed to find and create a design direction that works for them in the long term.

Here’s what we’re going to cover:

  • cosmetic packaging boxes
  • custom cosmetic labels
  • makeup packaging
  • lip balm packaging (labels, boxes and display boxes)
  • tips & tricks that you can apply to your cosmetic packaging

Plus, for each example we’ll define a key takeaway idea, so you’ll be able to get to work and implement your ideas right after finishing reading this blog post.

Sounds interesting? Let’s get inspired AND practical!

Cosmetic Packaging – Custom Cream Boxes, Cosmetic Labels & More

People most often think cosmetics are either makeup for women, face creams for women, or anything-women related. The truth is cosmetics are defined as a range of products used to care for the face and body – substances intended for human cleansing (including male), beautifying and enhancing appearance.

So, believe it or not, men use cosmetics as much as women do.

As various as cosmetics are, so is cosmetic packaging. Cosmetic packaging is imperative to modern society, and it matters a lot. Since we’re talking about products people put on their skin, it’s crucial that your cosmetic packaging speaks trust and adds value.

Let’s see what you can learn from our customer’s packaging and how you can advantage of cosmetic packaging for your products.

Custom Cosmetic Boxes

Vivoderm Natural Skincare, a cosmetic line created over forty years ago by a holistic dermatologist, Dr. Hedayat Adhami. The natural approach of their products is translated to the look of the packaging – soft, muted colors, and just a hint of green and black.

Cream box packaging
Source

Lines are clean and simple with as much white space as possible. At the same time, they have opted for a metallic paperboard with a matte coating and custom cutouts. These details make the packaging look very high-end and help it stand out from other items on the shelf.


Eavara’s Age Defying Moisturizer and all their cosmetics combine the best of nature and science and bring you skin care products that deeply nourish and protect against the effects of aging. 

The packaging solution they chose was a classic white paperboard cream box, but with a twist: hot foil stamping. The logo band that goes from the front of the box to the top and all the way to the back makes the box look complete and the product is perceived as high-end.


Amaki Skincare products are created with all-natural ingredients that work together to draw impurities from deep within the pores, leaving behind a healthy, natural glow.

Here, the design of their face oil box is simple, yet it looks modern and feminine: a pink floral pattern as the background, with large areas of white space, to emphasize the brand and product name.


Anokha is a natural skincare line started in 2008 by board-certified plastic surgeon Nina S. Naidu. When they first started, Dr. Nina needed a few custom printed boxes for the facial oils she created, and she needed them in low quantities for her small batches.

The first boxes we printed looked great, with the Anokha logo bold and strong, on a delicate white floral background.

Each product variation has the name highlighted with a black rectangle. This design element brings balance to the box and makes it stand out.

As the Anokha brand grew to an award-winning company, they chose to keep printing their boxes with YourBoxSolution.

Anokha skincare packaging
The first boxes made for Anokha Skincare
Anokha skincare packaging

Their design changed to a more modern, minimalist approach.

A face contour in a subtle line design is complemented with simple fonts and a soft, off-white background. Overall, this is a great example of how less can be more!


WildBloom Skincare‘s goal is to offer clean, modern skincare products that deliver results, while also protecting your well-being.

Their cosmetic packaging is designed to give their customers an experience that makes them feel beautiful, as opposed to just focusing on the sale.

Skincare packaging with gold foil

They chose to print on our 19.2 white paperboard, using both full-color printing, as well as rose gold foil for their monogram.

The rose gold areas have real foil applied on the paper through a process called hot foil stamping.

The white boxes and white bottles represent the purity of their products and the rose gold was chosen to reflect their high-quality standards.


H is for love is about sharing nature’s most wonderful gifts. “We are true minimalists. In day to day life this means we use what we have and we give away what is not in constant rotation. We prefer natural colors, empty spaces, a place for the eyes to rest. In our skincare line this translates to using the highest quality, freshest, unrefined and organic ingredients.”

Our blank kraft boxes from CustomKraftBox are the excellent choice for companies striving to leave as little of a carbon footprint as possible like H is for love.

The Kraft paperboard they chose is 18.2 points thick and is 100% post-consumer recycled material.

A simple label personalizes each item and the result is a professional look with low costs that doesn’t hurt the environment whatsoever.

Affordable cosmetic packaging - custom kraft box with label

Affordable cosmetic packaging - custom kraft boxes with label


Skincare packaging

Cultivar Skincare needed custom printed cosmetic packaging for its plant-based skin and body care products. Our low minimums and good prices helped them brand their large variety of products without ordering thousands of boxes at a time.

We were able to find a box in our library for all their products, from the dropper bottle boxes, to the soap boxes and sturdy boxes for their body scrub jars.

The design theme they chose to go with is simple but powerful: a strong yellow that pops out and simple and easy to read fonts.

Dropper bottle packaging
Dropper bottle packaging

Need more inspiration? Keep on scrolling, we’ve got you covered!

We’ve put all our product pictures in a cosmetic packaging gallery to get your creativity going. Navigate with the side arrows through the slides and let us know if you’ve got any new ideas coming!

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custom-cream-box-and-label
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face-body-care-cosmetic-packaging custom-skincare-box-facial custom-skincare-packaging-foil custom-skincare-boxes-silver-foil custom-skincare-box-glossy cosmetic-packaging-for-face custom-skincare-boxes-metallic custom-cream-box-and-label custom-skincare-boxes-inside-print custom-skincare-boxes-foil custom-boxes-foil custom-cream-box-face-care custom-acne-serum-box custom-cream-box-spot-gloss custom-cream-box custom-cosmetic-packaging custom-cosmetic-boxes custom-beard-oil-boxes custom-hair-growth-box custom-boxes-inside-printing cosmetic-packaging-boxes custom-cosmetic-boxes-emboss-foil custom-serum-box custom-skincare-boxes-silver-foil custom-cream-box-line custom-cream-box-mask-serum custom-cream-boxes custom-cream-box-gold-foil custom-cream-box-antioxidant custom-cream-box-elegant custom-cream-box-moisturizing

Cosmetic packaging labels

Cosmetic labels are a what we would call a secondary packaging. The primary packaging is the one that comes in contact with the product – the container. The secondary packaging is anything that precedes that. Secondary packaging can mean a label, a tag, a box, a fabric pouch and more.

Cosmetic labels are ideal if:

  • You’re not planning to have a box for your product (e.g. your container offers enough protection and you can brand it with a label);
  • Your budget is tight – labels are cheaper than custom printed boxes;
  • You’re looking for a minimalist look;
  • You’re selling directly from a shelf and you want your customers to interact with the product and see it in all its glory;
  • You’re looking for a complete unboxing experience – a cosmetic label + a custom printed cosmetic box.

These being said, let’s explore some labels!


Sage Stone Botanicals is an organic and all-natural body care company that makes all its products by hand, in small batches.

We have helped them with all their cosmetic labels. The labels are printed on white BOPP (Biaxially oriented polypropylene), so we were able to print any colors they needed.

Cosmetic labels for Sage Stone Botanicals
Source

All BOPP labels are oil & water-resistant, tear-resistant, chemicals & UV resistant (the colors don’t fade in the sunlight), non-toxic, and safe for all industries.

They stick very well to any kind of container and they can have custom shapes too – at no extra cost.

Sage stone botanicals skincare packaging
Custom printed cream labels

Botanicals By The Sea is another happy customer who effectively personalized their cosmetic products using cosmetic labels from ShortRunLabels.

Their design is simple and clear, and more on the vintage style.

The blue shades are in tone with their brand name and their love for all things natural.

Cosmetic labels
Cosmetic labels

Cosmetic packaging

Southern Magnolia Mineral Cosmetics inspires every woman to embrace their imperfections and empower their own genuine, authentic beauty with safe, fun, and affordable mineral makeup and skincare.

We were able to help them with their cosmetic packaging for their hair kit duo (by creating a custom box) as well as custom cosmetic labels for their makeup line.

The design direction they chose speaks to women of all ages. They went with a more elegant approach for their skin serums, and while keeping the same brand colors, they branded other items in a more modern concept, like the concealer labels on the right.

Custom printed labels for concealer sticks
Makeup kit box Source

To sell the multiple small items from their makeup kit, we printed a custom makeup kit box.

This makes them easy to sell and easy to handle and transport, and it’s also beautiful and can be offered as gift.


An out-of-the-box approach for cosmetic labels are the labels from CREO Originals.

What’s different about their cosmetic packaging? Their labels feature original art from up and coming artists!

‘CREO’ is Latin for “to create or make”, reflecting the creative process that led to the development of their formulas. When it came to packaging and marketing, they wanted to do something that was related closely to the DNA of their brand name.

“Because we are reproducing fine art on our labels, it is imperative that they look great. There’s really no such thing as “good enough” with this approach. The folks at ShortRunLabels have taken that to heart and have delivered labels that are beautiful and befitting the images we embed upon them.”

White laminated labels for CREO Originals
Cream container with cosmetic label

You can see how colorful the labels are. Plus, the gloss laminate layer makes the colors pop even more. To accompany the beautiful art, a white background and simple fonts, with just a splash of colored text was enough.

We think it’s something different and definitely inspiring!

Getting your custom cosmetic labels

You’ve worked so hard for your products – countless sleepless nights and worries. And now it’s down to the ultimate test: making the sale.

We want to help you make that first sale a no-brainer. For starters, all it takes is a custom printed cosmetic label. With our brand ShortRunLabels you’ll get high-quality cosmetic labels at substantial savings from traditional print shop prices.

Minus the worry and uncertainty – you’ll be able to track each step of your order in your administration panel and get in touch with our experts anytime.

Plus, we laminate all of our labels for no extra charge and our prices are the same regardless of which material you choose. 

Next, let’s see how you can upscale your makeup packaging with professional cosmetic packaging.

High-End Cosmetic Packaging for Makeup

“Makeup is a way for a woman to look and feel like herself, only prettier and more confident.” – Bobbi Brown

In the industry that promotes beauty, it’s mandatory for the packaging to look enticing and high-end.

Quality makeup packaging opens the door for confident women to embrace your products.

Let’s see what custom makeup packaging ideas you can find for your brand.


We are very proud to be the packaging manufacturer for Rejuva Minerals, a USA based beauty product line started by Brenda Hyre.

Their products are very diverse and so is their makeup packaging, so we had the chance to bring to life a very wide range of designs.

The bold box on the right is a custom printed foundation box, with gold foil and gloss lamination. A combination of animal print, bold colors and the gold foil, together with the sturdy 17.2 white paperboard makes for a very attractive and high-end makeup packaging.

Foundation box with hot foil stamping
Pressed foundation packaging for
Rejuva Minerals

For another type of foundation we have printed a white, simpler box that features a delicate flower.

For most of their products, Rejuva Minerals chose to display the brand logo in gold foil. This makes a bold statement about the quality of the products.

Mascara packaging for Rejuva Minerals

The presence of gold in their branding is their distinctive look, while maintaining a striking simplicity. Together, they define their branding.

For their mascara packaging, the black and gold look is spot on.

Even for their smallest items, they chose a professional makeup packaging solution.

These concealer boxes are definitely not to be ignored – using the same gold foil treatment, this time we have a combination of decorative patterns and pastel colors. The boxes are small, but strong and protective.

Concealer packaging
Custom concealer boxes with gold foil

Mix & match colors, materials and coatings

You shouldn’t be afraid to experiment with any sort of materials, coatings and embellishments and see what look you feel aligned to. We make every process in-house at our facility in Oregon, so we pay attention to the smallest of details to make sure your packaging is flawless.

Sounds amazing? Here are more examples of cosmetic packaging for makeup that look high-end.

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makeup-brushes-box
gold-foil-makeup-packaging
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foundation-packaging
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makeup-packaging-cream-foundation makeup-brushes-box gold-foil-makeup-packaging mascara-makeup-packaging eyelash-packaging lipstick-packaging makeup-packaging-lipstick-box makeup-packaging-mascara-box makeup-packaging-box-mascara makeup-packaging-stain-removal-box makeup-packaging-box-small mascara-makeup-packaging-rejuva foundation-packaging makeup-packaging-mascara makeup-packaging-lip-shade

Lip Balm Packaging

When it comes to lip balm packaging, there is more than one way to sell and customize them so they’re appealing to the customers.

There are lip balm jars, lip balm eco-tubes, lip balm plastic tubes, plastic spheres, metal containers, and the list can go on.

But…

Regardless of their shape or size, lip balm can be customized for a better customer experience. You can use lip balm labels, custom made lip balm boxes, and if you need to display more items at once, there are lip balm display boxes.

Let’s see how these look in a few examples.

Lip Balm Boxes and Lip Balm Labels

Laura from Henné Organics contacted us looking for a packaging option where she could get a low quantity to help launch her product, without sacrificing quality. We were able to help her out with this and quickly she reordered her box with a small change at a higher quantity.

“Our vision is for Henné Organics to become a high end body care brand for the modern woman. We want to reintroduce a splash of luxury into the mundane. A modern and minimalistic approach that replaces the standard lip balm with something extraordinary.”

Lip balm packaging
Custom printed lip balm box
Lip balm packaging

“We definitely took a lot of inspiration from Scandinavian design when it came to branding and design. Our goal was for the branding to evoke these words/thoughts: modern, luxurious, minimalist, clean, organic.

To accomplish the look they were after, the white paperboard with a matte coating was enough. The white box creates a powerful contrast with the black lip balm jar and label, and the whole package looks like just out of a professional makeup store!


Isun Skincare is another long-term customer we’re proud to keep serving. Their Golden Lip Balm is another excellent example of simple yet effective packaging.

The lip balm tube has a simple label, and the lip balm box is custom made to include the hot foil stamping, which they are using for all their products.


Moving on to a more colorful approach to lip balm packaging, we have an adorable custom printed lip balm box for Micki Song Cosmetics.

We have a box that is a daring pink with watercolor-style pink flowers and eucalyptus leaves.

The lip balm itself is also poured into a fancy gold lipstick-like tube that’s also customized with gold foil on the outside.

As a result, the design and packaging approach is luxurious and not what you would usually expect from a lip conditioner.


Still on the colorful side of lip balm packaging we have the creative and playful designs of the Blümsi beauty line. They are set to create a luxury CBD health and beauty line, where they handcraft every tincture, lotion, and balm in small batches right here in the USA.

Their design is as cute as packaging can be – they used every panel of the box to add unique graphics, and they even printed on the inside of the lip balm box, for a 360° joyful experience. Colors are fresh and inspiring and they kept this look throughout their entire cosmetic packaging.

If you were to just let your imagination play, what would your cosmetic packaging look like?


Candid Essentials also chose a different direction for their lip balm box – it’s a 5-pack box, with custom cutout and metallic blue foil – an amazing look!

The labels are also shiny and the lip balms come in 5 different flavors. As a result, they showcased them by using different colors.

Lip Balm Display Boxes

What are display boxes?

Display boxes are a perfect way to carry and showcase smaller items in places where your customers are more likely to see them and grab one as they go. You’ll most usually find them on the countertop or next to the cashier and they can really boost sales.

That’s the reason why most of the display boxes have openings or are created in such a way to facilitate a quick grab of the items inside.

Most importantly, display boxes can be used for any items, from snacks, to keychains, souvenirs, small cosmetics, chewing gum – anything you can think of.

When they’re not open, the display boxes are just like any other box and you can use them to store your products. The openings are usually perforated areas that you fold away to create the display area when needed.

How do you customize your lip balm display boxes?

At YourBoxSolution you can customize them as you wish – you can add cutouts that emphasize the shape of your logo or go with a custom made box with custom perforations and openings. Full-color printing and all the extras like gold foil are available.

Besides, you can also add custom inserts to keep your lip balms upright. As long as they’re visually appealing, you can really benefit from having a custom display box if your products are on the smaller side.

Let’s see a few examples below.

Lip balm display box for
Wild Boar Man Soap
Lip balm display box
Lip balm display box for
Verbena Botanicals
Lip balm labels & lip balm display box
for Wild Carrot Herbals

Lip balm labels & lip balm display box
for Avital’s Apiaries
Lip balm display box
Lip balm labels & lip balm display box
for Avital’s Apiaries

Time to shine. Get your cosmetic packaging and elevate your brand

We have covered just a few items from the vast and beautiful world of cosmetic packaging. There are thousands of other products that can benefit from custom cosmetic packaging.

In fact, we dare say we can create your custom cosmetic packaging no matter the product you’re selling!

You just have to let us know what you need and together we’ll find the best solution for your business.

If you’re in doubt about how to design your packaging so your customers are attracted to it, you can read the 11 easy steps to create the perfect packaging for your product blog post and you’ll be sure to have a starting point. You can also always get in touch with us at orders@yourboxsolution.com or give us a quick call at (877) 300-2405.

Until next time, good luck with your creative endeavors! We’re here to serve you when you’re ready to order.