How do Consumers “See” Your Logo?

Logos play a key role in your brand.  How a person interprets your logo and brand can help or hurt their decision to purchase your products.  Have you ever given any thought to how your logo might impact a buyer? How to they feel when they see your logo? What do they associate it with?

This infographic from titled “How Your Brain “Sees” a Logo” is fascinating. Not only does it bring up some key points in logo design but it also points out some interesting facts that might alter the way you design your logo and your overall packaging.

Brain Sees Logo from LogoMaker

Image from