Are you ready to find out how you can complete the looks of your products with outstanding lip balm labels?
Make a smooth-glide with me into what comes next.
Setting The Scene...
Lip care is not only about beauty. It’s more like a personal care necessity and a four-season daily practice.
Lips can become chapped and dry in any season and for any reason.
Whether it’s the cold wind of winter or the powerful sun rays during summer, people reach for lip balm fairly often.
Plus women also love to use it as a base for lipstick or replacement for gloss. So everyone enjoys the beneficial and aesthetic effects of lip balm.
That said: lip balms sell. And they sell well! This takes us to our next question:
How can you make sure that YOUR products are the ones that sell well and put YOUR brand in the first line?
Quality lip balm labels! = Visual marketing = Brand image
And this is why lip balm labels deserve all our attention.
Let’s dive in.
Lip Balm Labels Secure Permanent Brand Visibility
It doesn’t matter if you’re a large-scale cosmetics manufacturer or a craft lover who makes small batches of lip balm at home.
This small to-go item can really have a great impact on your brand’s image. It’s a useful, convenient, and affordable product, with a suitable canvas for your brand’s logo.
To put it another way, a tube of lip balm is small enough to carry along any time. So your logo will follow recipients around like a shadow.
The lip balm is always present in people’s pockets, purses, cars, office desks, and so on.
This means that besides enjoying the moisture and soft sensation that boosts confidence, they’ll always see your logo or brand’s name on it. Every single time they’ll use it.
So, in short, so many great opportunities for your brand to be repeatedly exposed and stick to people’s retina.
What Makes a Good Lip Balm Label?
First, let’s pinpoint some basic aspects related to lip balm labels design.
Here’s what’s super important to consider:
Visuals show your identity. And it’s also a great way to communicate with your customers. As containers are generally very small, you need high-resolution printing. It will make the most of the colors, fonts, and pictures on the labels.
Being stuffed into pockets or purses all the time, the products’ labels must be sturdy. You most definitely want them to look great months later and show off your brand as fresh as on the first day.
Compliance is a must, and it’s your guarantee to a reputable image. Even if it’s a real challenge to put all that information in a small space, there’s nothing that can stop your creativity. Play safe, but hit the tops!
It doesn’t matter what kind of container you sell your lip balms in. It can be in tins, jars, or tubes. Yet, attention to detail does matter.
In the meantime, let’s take each step at a time.
1. Determine The Size Of Your Lip Balm Label
1. Grab and cut a blank piece of paper until it fits on the container the way you want your lip balm label to fit. Then, measure the paper and create your artwork to the size you decided on.
2. Take the flexible ruler and line it up vertically against your container. Use your fingers to hold one end tight in place and stretch the ruler or tape out to get the height.
Measure only up to the lid.
Make sure it doesn’t go over it unless you plan to apply a label with a perforated safety tab.
Write down the height on a piece of paper; then continue to measure the circumference.
Place one end of the ruler in the center of your tube or other type of container and wrap it around.
First step checked, moving to the next one.
2. Choose The Best Shape For Your Lip Balm Labels
Round labels for tubes are not advisable because they will display very little information.
So, unless you plan to write all the required information on an outer packaging, think smart.
Anyway, starting from a base, you can get creative and go with variations. Turn a regular shape into a custom one.
Circular or Oval Labels
Rectangular or Square Labels
Custom Shaped Labels
Also, you can choose to use full or partial safety seals for extra security.
The safety seals are fully compliant with safety standards and assure customers that the lip balms have not been tampered with. Plus, they also ensure freshness.
Second step checked. What’s next?
3. Create An Unbeatable Lip Balm Label Design
Are you the artist behind the design work for your products? Or are you looking for an affordable way to get design work done on a budget?
Otherwise, a local designer whom you can meet with in person could be just what you need to feel more comfortable.
Whatever your choice is, make sure it’s in tune with your requirements.
A few tips to keep in mind…
In order to be able to pick the design elements to focus on, you must know your audience. Having a clear idea about who your audience is will make the design process easier and faster, with reliable results.
Are you making lip balm labels for a children’s line? Obviously, you would use strong and joyful colors, pictures or illustrations, and big fonts.
Is your line addressed to men? You can choose dark colors, with clean serif fonts, and a simple style. It’s projects seriousness.
Is your lip balm tinted or medicated? Its purpose and content is also another important aspect to consider when before starting to create the design.
I think you’ve got the point. You have a free hand to explore how far your creativity can go as long as you keep in mind the essentials.
So think carefully about color, composition, typography, content and style work. All these together create different moods and convey different messages.
And speaking about messages…
Your message in different seasons
First, it’s cheaper to change label design seasonally. You don’t have to incur extra costs for new containers and printing whenever you want to make changes.
Second, you can vary labeling strategy with the seasons. For example, you can emphasize how the product protects against different types of weather.
Shifting your products’ visual identity and reminding shoppers why they need lip balm is a good way to keep people interested.
But that’s not all.
What to include on your lip balm labels
And don’t forget about...
If your product’s ingredients are natural substances such as beeswax, make sure to mention it on the label.
As well as if they are organic or vegan, cruelty-free, and so on. This might be exactly what makes a certain category of customers to buy your lip balm on the spot.
Moreover, if the product has SPF properties, disclose that, too.
During summer or on planned tropical vacations, this will be the first thing people will be looking for to see on the lip balm.
4. Use High-Quality Material for Durable Lip Balm Labels
Unlike other body products, lip balm is especially portable. Being used in all seasons, durability is a primary concern when creating lip balm labels.
You need to select a material that’s strong enough to uphold frequent use and maintain a tight hold on products.
And here’s where we’ve got your back.
Options for your lip balm labels
On this kind of material, we offer three types of options. So you can choose which type fits your lip balm container and label design best.
Printed on white film. Any color can be printed on top of the white ink.
Perfect for any type of lip balm container.
Printed on transparent background film. Illusion of an “invisible label”.
Perfect for special design of lips containers.
Printed on a silver substrate. Makes all printed colors appear metallic.
Luxurious effect with visual impact guaranteed.
Select the material that combines perfectly with both the type and color of the lip balm container, and with the message you want to convey.
A white container would make a perfect match with a colorful label, while a glossy black container would look high-end dressed up in a clear label.
And there’s more to add.
Coatings and finishes for lip balm labels
At YourBoxSolution we laminate gloss and matte labels for FREE. So you’re getting extra customization right from the beginning.
Gloss Laminated Labels (FREE)
Perfect choice for a shiny finish and a very reflective surface of the label.
Matte Laminated Labels (FREE)
Subtle, non-glossy lamination, perfect for a special effect.
Soft Touch Laminated Labels
Shine-free and smooth surface – special sensation to touch and elegant look.
Do you want a high-gloss shiny look? Would a matte finish complement your lip balm better?
A very important aspect to keep in mind is that lamination prevents wear and tear. The result you’ll achieve is a lip balm that can endure frequent use and still look as good as new.
Do you have a luxury collection? A special order for an event? Or do you want to give your product an exquisite look? You can add Custom Foil Stamping as an extra option.
Gold foil is always the right choice for high-end aesthetics.
If you want your product to shine literally and pop off the shelf, gold foil will do the trick.
A thin sheet of metallic foil is thermally applied to the label substrate leaving a metallic surface in desired areas. But make sure that your finest details are no smaller than 1 point to achieve fine foil areas.
Perfect to emphasize a logo, typography, or design element.
5. YourBoxSolution - Your Lip Balm Labels’ Printing Expert At Hand
We have been meeting the needs of our customers for over 29 years. We guarantee your custom label buying experience with us will be a positive one.
YourBoxSolution delivers unmatched benefits and value including:
Boxes and labels can be color-matched for a consistent look.
Combine different design quantities in the same quote & save money.
You will never be charged a setup or die fee for your labels.
You see your order status for any type of product and are never kept in the dark.
Your label will be cut exactly where you see the dieline on your proof.
We work fast because don’t have to set up cumbersome mechanical equipment.
No need to worry if we have your size in stock, we can print almost any size.
Easily change your artwork from one order to the next – size, color, layout, and so on.
All parts of your order can ship together, saving you time and money.
6. How To Apply Your Custom Lip Balm Labels