Makeup products are all about looking and feeling good. These are also the key elements to follow when planning your makeup labels. You want to show customers a product that looks impeccable and professional. These two aspects will win their trust and convince them to make the purchase.
Check out below the 3 steps to getting a pretty and trustworthy makeup label. Read till the end to find out how to help customers make up their minds when being in front of the shelf!
1. Choose custom makeup labels that are flattering to the packaging
1.1. Create contrast with your makeup label to get that wow effect
The secret to making the label and the container of your product stand out is to create contrast. And to create contrast, you will have to play with colors.
Many makeup brands choose a simple white, brown, or black container. This means that the label will need to have that extra something. It can be a colorful background, some nice typography, or some images.
But since the container is your canvas, its color will have the biggest impact. If you have a bold brand, you could flip things around and choose for example a colorful container and a white background for your makeup labels.
A nice contrast will make the makeup labels look distinctive and pretty. These are the labels that grab the attention and make it to the cart.
1.2. Make sure your makeup labels can face handling without any problems
A lot of times, makeup products are carried around and used repeatedly throughout the day. It can also happen for them to be dripping or getting in contact with water or changes in temperature.
If you want to inspire trust, your products need to look impeccable at all times. Nothing says cheap more than a peeling label.
To make your makeup label stay in place, you need to choose the right material, ink, and adhesive. BOPP (Biaxially Oriented Polypropylene) is a water-proof material with great resistance, commonly used for labeling makeup and cosmetics.
BOPP is also easy to customize design-wise, so it’s the perfect option for makeup labels.
Mixed with premium laminates, inks, and adhesives, BOPP will make sure your label stays in place and keeps its shape and its design. You can add a gloss laminate for extra protection and a touch of dynamism to your design. If you want to go for a more elegant and retro look, a matte laminate will bring the perfect finish.
1.3. Choose the right makeup label for your container
According to how the packaging will be handled (i.e. standard bottles will be opened and can drip, squeezable bottles will be pressed in different positions), you should place your makeup label so that the most important information is visible.
Makeup products are usually small, so that might be tricky.
2. Glam your custom makeup labels up
2.1. Use embossed custom makeup labels
2.2. Add foil stamping to the makeup label
3. Think about what your customers like
The steps to getting makeup labels that stand out are to put them in contrast with the packaging, to glam them up with extra details, and to align them with your brand identity and the preferences of your target audience.
Quality is essential to gain trust, so make sure the label doesn’t tear or peel off.
Print your custom makeup labels with YourBoxSolution
Get your labels printed by a team of professionals. YourBoxSolution is a printing business with more than 29 years of experience, ready to bring your project to life in the shortest time.
We dedicate our work to delivering premium quality at the best prices. We can customize any BOPP label to match your ideas, and our orders start from as little as 250 pieces. You also get free gloss or gloss laminates for your custom makeup labels, plus free proofing.
Get in touch and ask for a quote!