The definition of perfume says that it is a liquid meant to give a pleasant smell, but there’s way more to a perfume than the smell. Perfumes are carriers for the imagination.
What we buy is the way they make us feel and the story that comes along. We want to be desired and empowered. We want our perfume to bring back memories and to get us ready for new memories. Plus, we want it to become one with us.
And the magic works. For each of us, there’s a perfume that knows exactly what we need. Perfumes from manufacturers like you are part of so many stories every day.
But before they can do their magic, the bottles need to be noticed. You need to give them the shelf appeal to seduce the client.
In this article, you’ll find out how to get perfume labels that make your brand stand out. Let’s dive in!
Perfume Labels In A New Age
Consumer behavior has changed a lot in the past years. It’s all about putting your product on display in a world driven by the pressure of the YOLO lifestyle, the pressure to show perfect lives on social media, and the eagerness to get everything fast and easy.
The beauty industry is bigger than ever, which means the competition is also high. If you’re selling online, consider the competition even higher.
So how do you make your perfume label stand out in a sea of magic bottles?
Well, it’s quite simple. Whether you sell your fragrance offline or online, the design rules.
We are glad to have been a part of many success stories, and we can assure you that anything can be possible with the right mindset and the right resources.
We have all the tools and the knowledge to bring your dream perfume labels to life.
Continue reading to find out some styling ideas for labels that sell, the types of perfume labels you can choose from, as well as the aspects you need to follow to be compliant with the FDA’s regulations for perfume labels.
How To Style Your Perfume Label
Strong essences are kept in small bottles. For a perfume manufacturer looking to make his brand stand out, this sentence has a whole new level of impact.You have to create a strong presence for that small bottle.
A lot of times people are more inclined to fall in love with a scent because of the whole balance of the perfume – its color, the bouquet of aromas, the design of the bottle, and the label. You will need to find the perfect harmony between all these elements.
Here are some ideas for styling your perfume labels:
1. Classic and elegant
Typography plays a huge role, so test different fonts and see which one goes best with your colors and the packaging.
In terms of shape, the square and oval perfume labels never fail.
It’s always helpful to look for inspiration in the designs of famous brands.
2. Bold and daring
For this style, go for strong colors, patterns, or gradients.
Think of luxurious contrasts, unusual shapes, and memorable touches.
The texture is often overlooked, so you could make your product stand out by giving a soft touch laminate finish to the perfume label.
3. Natural and earthy
For this style, you can turn to natural and earthy pastels that will embody calmness and peace.
If your brand is more towards empowerment and energy, you can also go for the freshness that green and blue give away.
The packaging is a key element for this type of brand and style.
So make sure you choose the right perfume box.
YBS for HI Wildflower Botanica
YBS for Barrister and Mann
YBS for Immortal Perfumes
4. Artwork and craft
Making a perfume requires a lot of creativity and craftsmanship. The process can be perfectly reflected by a perfume label focused on the artwork.
Consider a mix of custom fonts, holographic effects, and playful patterns. You can find inspiration in different areas of design, so don’t only look at labels.
If creativity is a core aspect of the personality of your brand, there are endless ways to showcase that.
Types Of Perfume Bottle Labels To Choose From
Front perfume labels
If you want to keep it simple and use the most popular option, a front label is the way to go.
This will also mean that all the focus will be on the label and the bottle, so the impact will be bigger. Make sure to make it iconic.
The front label can fit any shape and size, even the most complex custom ones.
Front and back perfume labels
Wrap around perfume labels
A wrap-around perfume label is a perfect option for small testers. It can be used on bottles of all shapes and sizes.
This type of label is a bit less used for standard perfume bottles, but because of that, it could make your product stand out.
If you have any other ideas for your perfume labels, don’t hesitate to tell us, and we’ll find a solution.
FDA’s Regulations For Perfume Bottle Labels
Things To Consider When Choosing The Labels For Your Fragrance
- Durable and protective finishes
- Excellent print quality
- A luxurious feel
BOPP is great for this type of labels because it is resistant to water, oil, tear, smudging, or fading.
The material is easily adaptable to any design.
It can be used on any kind of substrate, being it white, transparent, or metallic.
Time to recap!
BOPP is a great option for perfume labels, offering great flexibility on design, luxurious finishes, and optimal resistance.
Whether your customers check dozens of bottles on a shelf or scroll online through hundreds of options, yours should be the one to charm them and to start the conversation.
Think about the perfect mix between the label, the bottle, and the packaging. The style and the position of your label should match with the others.
Having these elements aligned will pay out immensely.
Ready To Order Your Perfume Labels?
Get in touch, and we’ll find the best solution for your business. We can adapt to any requests.
The orders here at YourBoxSolution start from as low as 250 pieces, and you get the best prices and quality standards.
Use the contact form or give us a call today!