Sleeve boxes 101
Packaging sleeves have been around for a while. Also known as belly bands, they are amongst the most popular packaging solutions.
Basically, the sleeve slides over the product and creates a custom look. You can use the sleeve in multiple ways:
- On top of a box
- On top of a paper or plastic wrapping
- Directly on the product or its container
Packaging for seasonal promotions
Many business owners choose custom sleeve packaging for seasonal and special promotions. A Christmas-themed sleeve can slide over your existing packaging to create a holiday line in a glimpse.
Packaging for new or limited editions
Sleeves can also be used when launching a new or a limited edition. At the same time, they are a great way to differentiate the characteristics of similar products. For example, you can use sleeves of different colors to mark flavors, scents, or ingredients.
Packaging for extra information
It is common to make changes to your product or realize that customers need a specific piece of information. With sleeves, it is easy to add instructions, marketing copy, QR codes, etc.
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Make the most out of custom sleeve packaging
You have probably seen sleeves on soap packaging and confectionery packaging. What you may not know is that there are tons of options to customize your sleeves. All the printing techniques used for boxes can also be applied to sleeves.
Here’s how to customize your belly band packaging:
1. Take the measurements of your product
The first step is to measure your product. Write down the length, width & depth, and add 1/16” to each side. Next, think about how narrow you want the belly band to be and how much of the product you want to cover. You can do a mock-up using some paper.
2. Choose the paperboard and its coating
At YourBoxSolution, we use premium paperboard available in 3 levels of thickness:
- White SBS – 17.2pt or 19.2pt
- Kraft paperboard – 18pt
- Metalized paperboard – 19.2pt
You can get your sleeves in any color and shape. There are no limitations to your design team.
In terms of coatings, you can go for:
- Matte – a non-reflective finish
- Glossy – a shiny finish
- Soft-touch – a matte and soft to the touch finish
The paperboard and its coatings are the base of any design.
3. Pick the embellishments
There are plenty of add-ons and packaging finishes to pick from. According to the identity of your brand, you can go for:
- Embossing or debossing – make an element stand out – the logo, some copy, an image
- Hot foiling – mark an element with gold, silver, or copper for a luxurious touch
- Spot gloss – make an area shiny while keeping everything else matte
- Cutouts – cut a shape in the sleeve and make an extra part of the product visible
With us, you can order as few as 250 pieces. You get the best price-quality ratio and a quick turnaround. Place your order and start your project today!
The advantages of sleeve packaging
Sleeves packaging is for sure eye-catching, but it has way more advantages than that. It is a 360 degrees solution:
1. Cost-effective
A packaging sleeve is smaller than a standard box, and therefore it requires less paperboard and processing. It is also easier to print and cut, so the whole process is faster.
2. Lets the customer see or even smell the product
The sleeve embraces the container while leaving parts of your product on display, so the customers can see and smell it. This is especially useful if your product has a nice color, texture, or scent.
3. Eco Friendly
Sleeve packaging saves on paperboard and is 100% recyclable. Every small step counts in the quest to save our planet. Kraft paperboard also adds a natural look to the brand, which helps to underline the eco-friendliness.
Your brand is ready to shine. Benefit from all the long-term perks of a sleeve box!
Get to action with YourBoxSolution
Your sleeve packaging project is one click away. Ask for a quote and let us assist you with any questions.
Our team of packaging experts has more than 29 years of experience and is ready to start working on your sleeve box.
YourBoxSolution is a full-service printing facility, meaning we do everything ourselves. Your box will be made 100% in the USA. We don’t outsource any of the steps from the manufacturing process.
Premium and affordable don’t usually come hand in hand, but with us, you can get both. We offer the best prices and deliver top-class quality. Over 5000 clients trust and recommend us.
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