Lip gloss seems so simple and yet it has a huge impact on how make-up turns out. It’s the cherry on top, that finish touch that puts everything together. If you’re selling lip gloss, you want your labels to work the same way. The lip gloss labels should bring together your brand identity and your sales skills.
In this article, we’ll talk about how to glam up your custom lip gloss labels to make them more appealing. We put together three easy steps to help you make striking labels!
Let’s dive in!
1st Step: Give your lip gloss labels a sparkle
Lip gloss is mostly associated with glitter and looking good.
So why not make your lip gloss labels match what people want?
There are many ways to customize your labels and make them stand out. Here’s a list of suggestions:
Go for a luxurious look
Make use of transparency
Match visual elements with flavors
Be different
Premium quality is essential. Before anything, you should choose a printing service that delivers flawless execution.
BOPP labels are the first choice for many cosmetic brands. That’s because you can print them in any shape or color.
They also offer great resistance and flexibility.
The labels can handle contact with water, changes in temperature, or any consequence that might be caused by repeated usage.
So what is BOPP? BOPP (biaxially-oriented polypropylene) is a printing surface that works great for cosmetic labels. You can implement any design on BOPP lip gloss labels. If you want maximum freedom for the design and excellent resistance, pick BOPP.
2nd Step: Use all the space available for your lip gloss labels
Lip gloss usually comes in small packaging, which means the labels are also small. The packaging plays a huge role in how the label will look. It’s worth talking about it for a bit.
The most popular packaging options for lip gloss are glass / plastic containers and squeezable tubes. Here are some options for labeling these types of packaging:
1. Custom lip gloss labels for glass and plastic containers
These lip gloss labels have an invisible look that lets you see through them.
You can include some branding, the ingredients, and some copy, while still having the product on display. To gain some extra space, you can add a fold-out extended label. The customer can extend it to read more information and then fold it back.
Make sure to choose easy-to-read typography. You can also go for colored lip gloss labels. In this case, it is helpful to put the color of the product and the label in contrast.
Other advantages of selling lip gloss directly in glass or plastic containers:
- Smaller costs (no box needed)
- The focus is on the product
b) Selling the lip gloss container in a box can make it look more luxurious. The boxes can expand the branding opportunities and make it easier to place the lip gloss labels.
With features such as embossing or debossing, boxes can make your product stand out.
If you choose this packaging, you have more flexibility in terms of the backgrounds for your labels. You can go for white BOPP labels, clear labels, or metalized labels. There are unlimited choices for shapes and colors.
Moreover, you can also add a glossy, matte, or soft finish to highlight the product even more.
Other advantages of selling lip gloss in a box:
- You can squeeze in more information
- More flexibility for design
2. Custom lip gloss labels for squeezable tubes
Squeezable tubes are just so easy to use. No matter if you’re targeting girls or adult women, it’s super convenient to be able to apply the product in one move.
Considering that the packaging will get squeezed repeatedly, it’s helpful to pick custom lip gloss labels that stay in place. Ask your printing service partner to use premium adhesive and flexible labels that can face extreme tear and wear.
3rd Step: Match your lip gloss labels to the personality of your brand
Many manufacturers forget about this step, which often turns out to be essential in the long-term branding process.
Long story short, you should think about your lip gloss labels while keeping your brand’s personality and values in the background. This will help you get a cohesive message and create a connection with your customers.
- Your brand will gain trust
- Customers will associate your brand with their beliefs
- Customers will remember your product