You’d say it’s easy to make someone fall in love with cake. Just the thought of something baked puts you in a good mood. Only that if you’re selling cake, you are not the only one to count on people’s sweet tooth. With so many options around, customers often end up choosing the most appealing cake labels. Love goes through the label, rather than the stomach.
In this article, you will find tips for making your cake labels delicious to the eye and convincing to the mind. Let’s dive in!
1. Choose the information to include on your cake labels wisely
The information required by the FDA for cake labels
Information you can use to your advantage
Other than the mandatory information, you can include some witty copy, visual elements to induce a taste or a feeling, and even short phrases that make your product stand out.
Here are some examples: “local ingredients”, “homemade”, “freshly baked”, “baked with love”, “yummy”, “new recipe”. Of course, all the claims should be real.
Information presented in a friendly way.
Genuine messages are always a good way to get to your customers and stand out from your competitors. If you have a smaller bakery and you sell healthy products, it’s worth simplifying your words.
The rule is simple. People are attracted to short and easy-to-pronounce words. These are also easier to remember. The same applies to ingredients. A shorter and clearer list of ingredients usually stands for a less processed product.
Other information that you can present in a friendly way is the story of your business. People are interested in knowing what’s behind the product they buy, so you can include a section about how you started, your recipes, your experience, or what drives you.
The more genuine it sounds, the better. Avoid using sophisticated words unless you have a specific target audience that relates to this type of communication.
2. Use the design of your cake box labels to trigger associations
Make use of symbols
Symbols are a great way to trigger associations. Symbols are visual representations of familiar imagery. Some examples for bakeries that sell cakes could be a whisk, a windmill, an apron, grains.
You can also move towards other areas, like family life, peace of mind, tradition. Think about how you want to position your brand and what your customers relate to.
Mixing sight with feeling is a great way to help your customer’s mind make the association with the taste. Let’s use an example. Say you’re selling a strawberry cake.
By using the fruit in the visual (the actual fruit, its color, or the shape) together with a cake label that has a nice touch, you are suggesting the flavor and the texture of the product better than by simply using the word “strawberry”.
It helps a lot to have contrasts in your design. You can play with different colors, shapes, and visual elements. We are used to finding shortcuts everywhere, so it’s good to place valuable information in key places on your cake label.
Whether it’s your slogan, your brand, or a claim, make it easy to spot on the shelf by using contrasts.
3. Bring your packaging to the game
Use multiple cake box labels
If you’re selling your cakes in boxes, you have plenty of space for labeling. An option would be to use multiple cake box labels.
You could split the branding part from the mandatory information, or use the box to create the contrast we were talking about earlier.
Use display bakery boxes
When it comes to baked goods, it’s always inviting to show the products. People get an idea about the ingredients and the texture. Even when offering a cake as a gift, it’s always great to get a glimpse.
With display bakery boxes, you bring to the game your strongest asset: the cake itself. It’s clear that in this case, the focus is on the cake.
Choose YourBoxSolution as your business partner
YourBoxSolution is a leading printing company with over 29 years of experience on the market. We offer a large range of packaging and labeling solutions, and our orders start from as little as 250 pieces.
We mostly use BOPP labels, which are a great option for cake labels because they offer optimal resistance, are non-toxic, and easy to customize.
Some of our options for cake labels include:
Tell us about your ideas, and we will come up with something to accommodate it.
We deliver top quality at the best prices.
Get your quote today!