Coffee packaging and coffee labels are a great way to communicate and create an image. Match your visual identity with the product’s unique taste and make people choose your brand.
Why Are Coffee Labels Important?
Elements To Include On Your Coffee Labels
Labeling is not only about showing off logos and nice typography to allure.
Actually, their main purpose is to provide full and accurate information about products. And at the same time, they must be compliant with national regulations.
So, there are a few aspects to keep in mind when creating your coffee labels.
The clear and specific instructions in the guide will help you get those labels right.
And here’s the main info that’s mandatory for your coffee labels to contain on the display panels:
Name of your product displayed prominently in bold.
Net quantity of the coffee product (oz/g/ml).
Must be listed by weight, from greatest to least.
Together with the ingredients and company info.
Name and address of manufacturer, packer, or distributor.
The shelf life suggestion usually goes under “Best before”.
Easy way to scan and read the information about your product.
However, if you produce and sell 100% pure coffee, things are easier. You don’t have to go through the complex nutrition labeling process.
Setting the guidelines for food safety, the FDA states that foods such as “coffee beans (whole or ground), tea leaves, plain instant unsweetened instant coffee and tea […]” are exempt from including the nutrients and components on the nutrition label.
(Food Labeling Guide, “Foods of No Nutritional Significance”, L120)
But if your product is not 100% pure coffee, you must stick to the rules. If you sell a blend or beverage, you need to add the extra ingredients on the coffee label and state their percentage.
Of course, there’s more to add to your labels. There are other claims and elements that you might want to display about your product.
Stick with me to have a brief look at them.
Other claims to have on your coffee labels
First, make sure that the mandatory information fits as per rule on your label. Then, you can add other different claims, if compatible with your product.
These claims are usually sustainability certifications. They are granted to coffee roasters by different certification and sustainability bodies. And they appear on the front of coffee labels.
So, for example, if your coffee is a 100% organic blend, showing the certifying seal on the label will make your coffee more appealing to people who prefer organic products.
Coffee grown on soil where synthetic fertilizers and pesticides have been prohibited. USDA certified.
Sustainable and equitable trade relationships, fair prices and terms for farmer and workers.
Direct and transparent relationships with farmers and processors selling their products.
Sustainable agriculture meeting specific requirements, and fair treatment of workers.
Also Shade Grown. The most strict shade/habitat standards of any coffee certification.
Coffee sourced from a single region and crop, usually from small farms, picked by hand and offering unique features.
Also, write down the coffee beans type. And the roasting degree.
“Freshly roasted” is also a good indicator of the coffee’s nuances of taste. When beans are freshly roasted, the level of CO2 and oil in the coffee beans is high. So giving the coffee some time to rest and degas will increase the quality of the brew.
Other labels mention:
- coffee variety
- roasting process
- whole bean or ground
And why not tell a few things about your brand, your story or mission? As long as the label allows you to, in terms of space, give as many details as possible about your coffee, in the most clear but seductive way.
Tips For Smart Coffee Labels Design
Labels communicate through shape, color, typography and other design elements.
A custom shaped label, for example, is going to make your coffee product special. It will be visible, and easily recognizable from afar.
What will you stick your labels on?
Coffee bags or pouches? Ground or instant coffee jars? Any shape can go on your cold brews or coffee-based beverages.
For bottles, a rectangular wrap-around neck label is a wonderful choice. You can add some extra info on it. Or simply use it to differentiate the bottles and increase recall.
The color palette on your labels must be consistent with the packaging. But most importantly, it must represent you entirely.
Plus, colors help customers differentiate between your products. If you sell varieties of coffee or coffee drinks, each specialty will have its own color.
And more, unique coffee labels help you maintain brand consistency.
So choose your colors carefully.
You can also use witty words or funny statements, like Gourmet: “A mellow blend that will have you singing in the shower.”
Or any alluring descriptive terms that you think define your product. Keep it truthful though. And keep it clear.
Consumers must always understand what they are reading, and they must find in the package what you advertised on the label.
If space allows it, or if the design concept welcomes it, you can use images to make your coffee labels even more suggestive.
Images never fail to influence how we perceive things, and they always send a message.
A Few Inspiring Examples of Coffee Labels
A sneak peek at coffee packages and labels on the market can be helpful to get an idea about what works for you and your brand.
Custom Coffee Labels From YourBoxSolution
YourBoxSolution‘s mission is to create quality packaging that empowers your brand. We pride in our 29 years of experience and dedication. We’re available when you need us, and we’re transparent.
Whatever specific requirements you may have, we have the best options for you.
Shapes and Sizes
Round, rectangular, or custom. Our labels come in any shape and size you want.
Materials and Types
All our labels are made of BOPP. Choose your white, clear, or metallic BOPP labels.
There are no multiple version fees. Different design quantities in the same quote.
Quick turnaround times. We work fast, and you can keep track of the process.
We’re ready to give your coffee labels the best treatment! Get in touch today!