It’s 2022, and your eye mask boxes are being delivered to customers across the world. As they open up their packages, they’re pleasantly surprised to find that eye masks come in sustainable packaging. This isn’t some new, experimental idea – it’s been a part of most companies’ branding strategy from the beginning.
Making the decision to go green is very important, and it’s usually paying off. Consumers love eye masks, and they appreciate that if you’re doing your part to make sure the planet is healthy for future generations. But if you’re still on the fence about sustainable packaging, this blog post will make the difference!
The Current State Of The Packaging Industry
The dangers of pollution from packaging are clear. The amount of plastic in the ocean is estimated to be around 150 million tons, and it’s only getting worse.
Not only does this create an environmental disaster, but it’s also a health hazard. Plastic particles are being consumed by aquatic life and ending up in the food chain. This is a serious problem that needs to be addressed.
The good news is, that many companies are already taking measures to reduce their environmental impact.
The Future of Sustainable Packaging
In 2015, Nestlé committed to making all of its packaging recyclable or reusable by 2025. McDonald’s has announced that its packaging will be 100% renewable and recycled by 2025. And in 2016, Unilever promised to halve the virgin plastic it uses by 2025.
These are just a few examples of the many companies that are taking sustainability seriously.
As more and more brands make an effort to reduce their environmental impact, consumers are becoming more aware of the importance of sustainable packaging. A study by Mintel found that 41% of consumers globally say they would pay more for products that come in eco-friendly packaging.
This trend is being driven by millennials, who are the most likely to be concerned about environmental issues. In fact, 86% of millennials say it’s important for companies to take social and environmental responsibility seriously.
As a result of this growing awareness, many marketplaces are being built around the idea of eliminating single-use plastics.
In Britain, for example, there’s a growing movement to ban plastic straws, cups, and other single-use items. And in 2018, the government introduced a tax on plastic packaging.
These initiatives are having an impact. A study by the Marine Conservation Society found that the number of plastic bags found on British beaches has decreased by 86% since the tax was introduced.
It’s clear that the term ‘eco-friendly packaging’ is no longer a buzzword. Implementing eco packaging in your brand’s operations is no longer an option – it’s a necessity.
The Benefits of Sustainable Packaging
1. Sustainable packaging is good for the environment
2. Sustainable packaging is good for your brand image
As consumers become more concerned about environmental issues, they’re increasingly likely to buy from socially and environmentally responsible brands.
In fact, a study by Cone Communications found that 87% of consumers say they would purchase a product because it comes from a sustainable brand.
3. Sustainable packaging is cost-effective
While eco-friendly packaging may cost more upfront, it’s important to remember that it can save you money in the long run.
For example, using recycled materials can reduce your raw material costs. And investing in reusable packaging can help you save on shipping and handling costs.
How To Make Your Eye Mask Boxes More Sustainable
Tips For Trying Sustainable Packaging Options
Don't make the change completely at first
You can have sustainable eye mask boxes that represent your product and brand and protect the environment.
Opt for paperboard packaging as it’s easily customizable and light.