There’s a nostalgic feeling to drinking a glass of root beer topped with some vanilla ice cream. Nothing compares to that taste. Being such a popular product, root beer kept getting reinvented over the years. More and more brands come up with new recipes, and root beer manages to show up all the time on shopping lists throughout the US. An iconic beverage like this needs a strong label, so today we’ll talk about how to get the best root beer label for your brand.
Let’s dive in!
How your root beer label can help your brand
Getting a custom root beer label has more advantages than simply making your product look good on the shelf.
A good root beer label will have a long-term effect on your business, and it will set the beginning of a relationship with your customers.
Here are some of the extra advantages of getting custom root beer labels:
The core of your root beer label
These elements are so definitory for the beverage that you will find them in most designs and marketing campaigns. To make your root beer label stand out, you can build on these core elements.
Going back to the roots can be a very relevant exercise to help you.
Root beer has a very specific herbal flavor, iconic since the colonial era. Originally, the beer was made by fermenting sassafras bark, sarsaparilla root, and other herbs with sugar and yeast. The result was a delicious natural fizzy drink.
Nowadays, you will find both brands that mix natural ingredients to play with flavors and brands that use artificial ingredients to fit all kinds of preferences in terms of bubbliness and taste.
According to the specifics of your brand, you will be able to make various associations to the two core elements.
Back to basics – a traditional root beer label
The design of the root beer label doesn’t have to mimic a vintage one completely but could include some elements that remind of those old times. Maybe the typography or the logo could have some retro-inspired elements.
Think about colonial-era imagery, beer glasses, mascots, or vintage characters. Check out some retro labels for inspiration.
Copy-wise, it would be useful to mention the recipe, details about the taste, and maybe a story about the brand. People love to hear the behind-the-scenes parts.
Maybe you’re using a family recipe, or you have a small local brewery. Some brands even include some copy on how they see people enjoying their product. Scenarios include relaxing with friends and family at home or trying something new.
Reinventing an iconic beverage – modern root beer labels
Some ideas to consider: angular visual elements, patterns, bold colors, and high contrasts. You can associate your root beer labels to masculinity, playfulness, the 80s or 90s vibe, etc.
Copy-wise, the direction can turn towards a more funny tone, a strong slogan, and the things that are specific to your root beer. Maybe it has some new flavors, it has a cool story to present, or it can be used in some mocktails.
American creativity at its best
Root beer is one of the most American beverages you can sell, so it’s a good idea to take advantage of that. Mention the location of your brewery, use symbols specific to its area, and think about what your customers associate root beer with.
Consider the result, but also the feeling people have while enjoying your beverage, where they are, who they are with, etc. The root beer label should have a balance between how you want to sell your brand and what people expect from your product.
Practical aspects for root beer labels
Match the label to the packaging
Brown glass goes well with yellow or bright colors, while green goes well with red, white, or yellows. Clear glass goes well with almost any color.
The size of the bottle or the can will directly influence the size of the root beer label. The size will not only help with the creative part of the design, but also with the visibility on the shelf.
Choose a material that secures the physical protection
The root beer label should offer protection against moisture, warmth, tearing, and handling. BOPP is the perfect option for labeling beverages. BOPP stands for Biaxially Oriented Polypropylene and is a material with great resistance.
White, clear, and metalized BOPP labels can be easily customized to any design. The result is a premium look that will convince your customers to make the purchase.
Set the right numbers
The number of labels will vary according to the size of your brewery, production, and distribution.
The design will need to be sent in a particular format, which is usually discussed with the team you choose for printing. It is also important to proofread the label before sending it.
A quick checklist to get your root beer label printed
YourBoxSolution – your reliable printing partner
YourBoxSolution is a team specialized in packaging and labeling, with more than 29 years of experience. Our process is simple and customized to your needs. We offer free gloss or matte laminates for your root beer label, free proofing, and free assistance for sending the design in the right CAD format. Moreover, you can order as little as 250 pieces. Use the contact form or give us a call and tell us about your project. We can make any custom root beer labels in no time.
Get your quote today!