The essential guide to using your vitamin label for branding

Vitamins are essential to our bodies. Among other things, they help with tissue regeneration, regulating metabolism, and maintaining a healthy immune system. If we were to have a healthy and balanced diet regularly, we would take all the vitamins from the food we eat. But our busy lifestyles and sometimes medical conditions come in the way. Luckily, the supplements are there to help.

More and more people pay attention to their health and lifestyle, so the supplements industry is growing exponentially. New products hit the shelves every year, and vitamin branding is a must. If you don’t invest in a good strategy, your vitamins end up being invisible.

One of the oldest tricks in the book is to use your vitamin label for branding. The vitamin labels are the first thing customers see about your product, so you’ve got one chance to convince them. We’re here to help, so we put together a guide to building a strong brand around your labels. Let’s dive in!

1. Brand identity and your vitamin label

The core of branding is to present your product as something valuable and desirable to the customer.

In the supplement and vitamin industry, trust plays a major part too. People want to feel safe when it comes to their health, so it’s important to inspire responsibility and commitment.

1.1. How to build your brand identity

You are probably wondering how you actually build your brand identity. Well, you start by answering some key questions:
Try to simplify the answers. The simpler, the better. If you can’t sketch your brand identity in a few sentences, it’s too complicated for your customers to understand it. When working on your brand identity, always consider your ideal customer. If you don’t know who your ideal customer is, start by building their persona. Think about their demographics, interests, and preferences.

1.2. The importance of matching your vitamin label with your brand identity

When looking at your vitamin label, people should easily understand your brand identity. Your product should be recognizable and have a personality.

To gain trust, your brand will need to be cohesive. This means that you should present your brand in the same style, no matter the channel. You can’t have a friendly and casual presence on the shelf and then a super rigid identity on your website.

2. Stand out with your vitamin labels, don’t blend in

It’s easy to look at your competitors and think: “This is what I need to do to be successful”. However, copying their style will only make you a duplicate. There are hundreds of vitamin labels already similar on the shelf, so that is not going to bring you anything. If you want to grab the attention of your ideal customer, you need to stand out.

Here are some tips to help you find your advantages:

3. Design’s role in the branding of your vitamin label

Truth be told, the design plays a crucial role in the branding of your vitamin label. How people see your product depends on it, so take your time to come up with something good.

The key aspects to consider are:

3.1 The logo

A good logo can totally make a difference. When getting your logo done, make sure to bring together the lists you made on points 1 and 2 from above. It will be easier for your designer to understand the brief and to come up with something relevant.

3.2 The typography

Typography has a big word to say. See what we did here? Typography can deliver your message in many ways. By choosing the typography, you are choosing the voice of your label. Sans serif fonts are perceived as more friendly and casual, whereas serif fonts are perceived as classic and elegant.

3.3 The colors

You could call color psychology the mother of branding. You can use colors to trigger emotions and associations. Some basic examples to get an idea: blue could be associated with water and hydration, green could be associated with natural ingredients, red could be associated with the health of the heart.

3.4. The shape

The shape of your vitamin label has a powerful influence on the design. A rounded shape goes hand in hand with relaxation, wellbeing, motherhood, or comfort. An angular shape goes hand in hand with adventure, energy, masculinity, or taking action.

3.5 The style

The overall look of your label can be minimalist, flashy, or a mix of many elements. You can get inspiration from other industries, different time periods and locations, or even from the ingredients and flavors of your vitamins.

3.6 The material

The material of your vitamin label will work as the base of the design. BOPP (biaxially-oriented polypropylene) is the to-go option for supplements labels. This material is very easy to customize while offering great resistance. The white, clear, or metalized background works perfectly with any design. The labels can get a gloss or matte laminate as a final touch.
Finding the right design takes time, but the outcome is worth it.

4. Always choose the best quality for your vitamin labels

There is no single good way of creating a nice vitamin label to brand your product. Each brand is individual and has its personality. However, quality should always be a ground-rule. You can’t expect people to trust and choose your product over others if it’s not perfect on every level.

Print your vitamin labels at YourBoxSolution

Order your vitamin labels at a team of experts in the industry! We have more than 29 years of experience and we work with the best materials to bring even the most complex projects to life. We can adapt BOPP labels to any design in the shortest time.

We offer free samples, free proofing, and free gloss or matte laminates, and you can order as little as 250 pieces.

Get in touch today!